Original Music for Qatar Airways
This project was very challenging because this much longer than the average commercial, which tells the entire story from beginning to end. It was created like a fresco with many different panels. An array of ambiances had to be featured in one single piece of music to describe each part of this international commercial for Qatar Airways. To achieve this, a great diversity of instruments was used to obtain a rich and colourful palette. For example, the Oud, a pear-shaped stringed instrument, was used to bring a middle-eastern, romantic mood.
Qatar Airways is the state-owned flag carrier of Qatar. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke network, linking over 100 international destinations across Africa, Central Asia, Europe, Far East, South Asia, Middle East, North America, South America and Oceania from its base in Doha, using a fleet of more than 100 aircraft. The airline has more than 30,000 staff, with 17,000 people employed directly and a further 13,000 in its subsidiaries.