LAG Rebrand

The Lavelle Art Gallery has long been considered one of Ireland’s finest and most prestigious art galleries operating in the west of Ireland. Founded by Eoin Lavelle in 1988 as a summer pursuit, the gallery is now run by husband and wife team, Deborah Watkins and Eoin’s son, Gavin Lavelle, who is an acclaimed Irish artist.

Debbie and Gavin approached me in 2014 with an ambitious plan to reimagine their brand. The approach to the redesign was challenging as we had to thread the needle between maintaining the gallery’s historical authenticity and character as a serious art gallery but also wanted to bring more of a whimsical and inviting side to the brand’s personality.

It didn’t take too much convincing to warm everyone to this idea, and we could really see the idea taking shape once I got some early concepts down, and that’s all it took to immortalize Snowy!