SAMSUNG — SmartThings Community Email Campaign Design

As part of the SmartThings Developer Program, I conceptualized, designed, and delivered a suite of email campaigns supporting Samsung’s SmartThings Community. My designs played a key role in initiatives like the 2023 SmartThings Dev Challenge, fostering engagement among developers and showcasing the brand’s innovation.

In addition to challenge campaigns, I led the email creative for the major announcement of SmartThings’ support for the Matter protocol in October 2022.

These campaigns emphasized clear information architecture, engaging visuals, and nuanced messaging—helping SmartThings reach and inform their global development audience about the latest platform advances.

My work involved: Translating complex technical updates into accessible, visually compelling content; Designing modular email templates; Driving user engagement through tailored CTAs; Collaborating with product managers and developers.